Introduction

First and foremost, this page is made to fill the gap in writing about design and visual arts. By writing about it in more honest manner. By reintroducing a culture of real written critique.

Vast majority of writing about design and arts today is, let’s be honest, just a PR. When a new work of design is introduced to public, writing almost never tackle the negative sides of a project. It could be the most obvious one, like an unfortunate redesign, or something more subtle and hidden from the general eye – a process full of misunderstanding and compromises.

The culture of advertising, influencers and sponsors who are here to sell something, and are the loudest part of the equation, make us, designers, censor what we think and offer in fear of retribution, not to be hired or even never to work again….

“This work I just finished is perfect” said no designer ever. We all know that the final product has “a glitch”. Because design is a process that involves many people/steps/back-and-forth to get the final product/result that a general public (or “target audience”) will see or use.

As an author, I never, in my whole life and a career, made a 100% perfect design. Not because I am worse than other, but because it’s the truth to all of us. Even if it’s silent.

Design that sees the light of the day is a product of knowledge and skill about form and function but also a compromise between wants, views and NEEDS of a trine between a designer – a client – an audience. Because design is made to sell something. Be it an idea or a product.

That said, this page is dedicated to inspire, to inform, to share knowledge and to open a conversation about design and visual arts. For people who make it and for people who consume it. We’ll see how it goes.

Bird&Rabbit